The Jersey Shore is a treasure trove of diverse destinations, from lively boardwalks teeming with energy to tranquil hidden gems offering peaceful escapes. Whether you're seeking adventure, culinary delights, or historical insights, each town along New Jersey's coastline has something unique to offer. Drawing inspiration from local favorites highlighted by New Jersey Monthly, this guide expands on one standout activity per town, weaving in historical context, practical tips, and additional recommendations to enrich your visit. Plan your itinerary and dive into the Shore's endless charm!
Monmouth County: Vibrant Beaches and Cultural Hotspots:
Sandy Hook: Embrace Freedom at Gunnison Beach
At the northern tip of the Jersey Shore lies Gunnison Beach, a federally protected haven as part of Gateway National Recreation Area. This clothing-optional spot, the largest in the Northeast, draws a diverse, welcoming crowd since its designation in the 1970s. First-timers appreciate the relaxed atmosphere—pack plenty of sunscreen, water, and snacks, as amenities are limited. Beyond sunbathing, explore nearby trails for birdwatching or historical forts from the Revolutionary War era. Bonus: Climb the Sandy Hook Lighthouse, America's oldest operating beacon, built in 1764, for panoramic views.
Sea Bright: Scenic Strolls on the Seawall WalkwaySea Bright's innovative seawall, rebuilt after Superstorm Sandy in 2012, features a pedestrian path offering dual vistas: the vibrant downtown with its boutiques and eateries on one side, and endless Atlantic waves on the other. This elevated walkway, accessible via ramps or stairs, is perfect for a leisurely walk or jog at any time—sunrise yoga sessions are popular among locals. No beach badge needed, but bring binoculars for spotting dolphins. Public restrooms and showers at the Pavilion make it family-friendly. Explore more: Dine at nearby seafood spots or join community events like summer concerts.
Monmouth Beach: Whimsical Breakfast at My Kitchen Witch
Tucked in a quaint setting, My Kitchen Witch combines cafe vibes with a magical twist—think witch-themed decor and potion-inspired juices. Established in 2005, it emphasizes fresh, organic ingredients; try the signature Wicked Witch omelette packed with local pork roll and veggies. The on-site shop sells unique gifts, making it a one-stop morning destination. Open year-round, it's a locals' favorite for its cozy atmosphere and health-focused menu. Tip: Arrive early on weekends to avoid waits. (29 Beach Road, 732-229-3033) More ideas: Stroll the nearby beaches or visit the cultural center for art exhibits.
Long Branch: Sunset Vibes at Avenue Rooftop Lounge
Perched atop Avenue Le Club in bustling Pier Village, this rooftop oasis captures the essence of Long Branch's revival as a trendy hotspot. Once a faded resort area, the city has transformed since the 2000s with upscale developments. Arrive pre-sunset for prime seating overlooking volleyball games and ocean horizons; the DJ-spun tunes and craft cocktails create a resort-like party scene. Open to the public, it's ideal for people-watching. Pro tip: Pair with French cuisine downstairs. (23 Ocean Avenue North, 732-759-2900) Extend your stay: Shop Pier Village's boutiques, sample mead at Beach Bee Meadery, or book a room at Wave Resort.
Deal: Tour the Grand Historic Mansions
Deal's opulent past shines through its Gilded Age estates, built by tycoons like the Strauses of Macy's fame (immortalized in Titanic). Though some are gone, marvel at survivors like the Stanford White-designed Hartford mansion at Ocean and Roseld avenues, blending Beaux-Arts elegance with oceanfront grandeur. Self-guided walks reveal architectural gems from the early 1900s, when Deal was a celebrity summer enclave. Insight: Many now serve as private homes or event venues—respect privacy while admiring. Further adventures: Bike along scenic routes or picnic on the beach.
Asbury Park: Fortune-Telling Legacy at Madam Marie’s
On the iconic boardwalk, Madam Marie's booth has been a fixture since the 1930s, famously referenced in Bruce Springsteen's 1973 hit "4th of July, Asbury Park (Sandy)." Marie Castello, the real psychic, predicted The Boss's stardom; her family upholds the tradition with palm readings and tarot. Asbury's rock 'n' roll heritage amplifies the charm—pair with a concert nearby. Fun fact: It's cash-only, sessions last 15-30 minutes. (Fourth and Ocean Avenue, 908-338-5434) Dive deeper: Check out the Stone Pony for live music, or explore top eateries in our Asbury guides.
Ocean Grove: Spiritual Serenity at the Great Auditorium
Founded as a Methodist camp in 1869, Ocean Grove's Victorian charm peaks at the 1894 Great Auditorium, seating 6,000 with its massive pipe organ (over 10,000 pipes!). Attend free Sunday services (10:30 am or 7 pm) for uplifting hymns, guest speakers, and a breezy, open-air feel. Ushers' synchronized marches add theatrical flair. Historical note: It's hosted presidents and performers like Johnny Cash. (21 Pilgrim Pathway, 732-775-0035) More to see: Wander tent colonies or join beachfront yoga.
Bradley Beach: Evening Tunes at the Boardwalk Gazebo
Bradley Beach's family-oriented vibe comes alive with free live music at the Fifth and Ocean gazebo, featuring blues, rock, and jazz. This tradition dates back decades, fostering community spirit—dance under the stars or relax on benches. Tip: Bring blankets and bug spray for evenings. Expand: Read our full Bradley Beach guide for dining and events.
Belmar: Rock History at the Springsteen Tribute
At 10th Avenue and E Street, an 8-foot Fender guitar sculpture honors where Bruce rehearsed in the 1970s, naming his band after the street. Belmar's musical roots run deep—explore the library for memorabilia. Insight: It's a quick photo op, but linger for the neighborhood's charm. Additional spots: Brew at Beach Haus, seafood at Klein’s, dine at Marina Grille, or parasail.
Spring Lake: Literary Haven at Thunder Road Books
Named after a Springsteen song, this indie bookstore (opened 2019) is a bibliophile's dream, stocking beach reads and hosting monthly clubs plus author events like Jodi Picoult's visits. Recommendations abound online and in-store. (1108 Third Avenue, 973-436-0914) Why visit: Its cozy setup inspires relaxation. More: Peruse our Spring Lake guide for Victorian inns and gardens.
Sea Girt: Party and Peace at The Parker House
This 1878 Victorian, once a hotel, now buzzes with nightlife in its basement bar, dubbed "God’s Basement" for wild summer crowds. Opt for serene terrace dining with ocean breezes. History: Survived hurricanes; embodies Shore resilience. (290 1st Avenue, 732-449-0442) Tip: Dress code varies by level.
Manasquan: Thrilling Surf at Inlet Beach
Manasquan's jetties create reliable waves, ideal for surfers of all levels—peaks during storms or swells. Background: A surfing mecca since the 1960s. Safety: Check tides; crowds on weekends. Bonus: Dog-friendly Fisherman’s Cove nearby.
Avon-by-the-Sea: Seaside Dining at The Promenade
Blending elegance and casual, this BYO spot offers ocean-view meals like chicken Milanese. Established in the 1980s, it's a local staple for its fresh fare and ambiance. (600 Ocean Avenue, 732-505-7770) Pro tip: Reserve for sunset tables.
Ocean County: Family Fun and Natural Wonders:
Point Pleasant Beach: Underwater Adventures at Jenkinson’s AquariumOn the lively boardwalk, this aquarium (opened 1991) showcases penguins, seals, and touch tanks. Educational twist: Daily feedings and exhibits on marine conservation. (300 Ocean Avenue North, 732-892-0600) Sweeten it: Ice cream at Hoffman’s; lobster at Red’s.
Bay Head: Surf Culture at Beach House Classic Boardshop
This brick storefront evokes 1960s surf vibes, selling vintage boards and apparel. (517 Main Street, 732-714-8566) Story: Bay Head's waves have inspired generations. Stay longer: Dine at pink Victorian Grenville.
Mantoloking: Water Sports with Coastline Adventures
Learn surfing or paddleboarding in this quiet borough; camps for kids and adults ($75+). Post-Sandy recovery: Emphasizes eco-friendly practices. Locations: Brick Beach 3 or Trader’s Cove.
Normandy Beach: Fresh Picks at Charlie’s Farm Market
A Route 35 landmark since the 1950s, grab Jersey produce, burgers, or cheesecakes. (491 Route 35) Appeal: Farm-to-table freshness.
Lavallette: Pickleball by the Bay
Weekend games at Magee Avenue courts—$5 entry, paddle in fence. Rise of pickleball: Blends tennis and ping-pong. Nearby: Crab’s Claw Inn for seafood.
Ortley Beach: Retro Games at Barnacle Bill’s
Since 1963, enjoy mini-golf under the giant pirate statue. (1968 Route 35 North, 732-793-9345) Nostalgia: Classic Shore fun. Grab: Fresh fish at Ortley Seafood.
Seaside Heights: Silly Fun with Funhouse Mirrors
Free laughs on the boardwalk—distorted mirrors for all ages. TV fame: Near Jersey Shore house at 1209 Ocean Avenue.
Ship Bottom (LBI): Quick Bites at The Local Market & Kitchen
Fuel up with sandwiches or decadent coffees near LBI's entrance. (604 Central Avenue, 609-342-0061) Convenience: Patio seating for beach-bound.
Seaside Park: Explore Island Beach State Park
10 miles of untouched nature—swim, fish, kayak. ($6-20 entry) Notable: Chris Christie's 2017 controversy. (2401 Central Avenue) Add: Betty & Nick’s for tackle and lunch.
Barnegat Light (LBI): Climb Old Barney Lighthouse
Designed by Civil War general George Meade in 1859, offers ecology exhibits. (208 Broadway, 609-494-2016) Views: Stunning Barnegat Bay. More: Viking Village for tours and shops.
Harvey Cedars (LBI): Bayfront Relaxation at Sunset Park
Playgrounds, launches, concerts—perfect for families. (1 West Salem Avenue) Sunsets: Unbeatable.
Surf City (LBI): Essentials at Surf City 5 & 10
Fourth-gen shop for taffy and gear. (411 North Long Beach Boulevard, 609-494-1872) Tradition: Vacation staple.
Long Beach Township (LBI): Secluded Sands at Loveladies and North Beach
Elite areas with public access via badge—walk from adjacent towns for privacy.
Beach Haven (LBI): Nostalgic Rides at Fantasy Island
40th anniversary—Ferris wheel views, fried Oreos. (750 North Bay Avenue, 609-492-4000) LBI guide: More in our full coverage.
Atlantic County: Urban Excitement and Quirky Attractions
Brigantine: Marine Education at Sea Life Museum
Free exhibits at Marine Mammal Stranding Center—whale bones, live feeds. (3625 Atlantic Brigantine Boulevard) Mission: Rescue efforts since 1978.
Atlantic City: Retro Dancing at Boogie Nights
At Tropicana, groove to 70s-2000s hits amid themed nights. (2831 Boardwalk, 888-940-7080) History: AC's nightlife legacy. More: Boardwalk strolls, Island Waterpark, Ocean Casino views; restaurant guide available.
Ventnor: Angling on the Fishing Pier
1,000-foot pier for fishing or walks—bait at Ship Shop. Appeal: Pros and watchers alike.
Margate: Iconic Lucy the Elephant
1881 roadside wonder, recently renovated for $2M—tour inside. (9200 Atlantic Avenue, 609-823-6473) Dine: Tomato’s nearby.
Longport: Classic Eats at Ozzie’s
Sleepy town's bustling luncheonette—pancakes, clubs. (2401 Atlantic Avenue, 609-487-0575) Local vibe: Since the 1950s.
Cape May County: Charming Traditions and Relaxation:
Ocean City: Boutique Shopping on Asbury Avenue
Dry town's indie shops like metaphysical White Lotus or beachy Mia’s Christmas Gallery. Family focus: No alcohol enhances wholesomeness. Cool off: Polish Water Ice, Jilly’s fries, Gillian’s Pier rides.
Strathmere: Sunset Dinners at The Deauville Inn
1800s bayside spot, renovated for modern appeal—deck views legendary. (201 Willard Road, 609-263-2080) Hidden beach: NJM fave.
Sea Isle City: Nightlife at LaCosta Lounge & Deck Bar
Epic dance parties till late—singles' scene. (4000 Landis Avenue, 609-263-3611) Seafood: Fish Alley spots like Mike’s or Marie’s.
Avalon: Themed Mini-Golf at Pirate Island
Pirate adventures with waterfalls—fun for quiet Avalon. (2738 Dune Drive, 609-368-8344)
Stone Harbor: Luxe Pampering at Salt Spa
Turkish Bath with mud treatments—Swarovski stars. (9628 Third Avenue, 609-961-3009) Retro: Harbor Square theater.
The Wildwoods: Free Wide Beaches
No badges, up to 1,500 feet wide—ultimate relaxation. Add: Morey’s waterparks, Doo Wop Museum/tours, Wawa hoagies.
Cape May: Golf Cart Explorations
Rent carts (15 mph max) for Victorian tours—Painted Ladies, Beach Avenue breezes. Guide: Our Cape May overviews for dining and sights.
