New Jersey Shore Life
Latest News
|New Jersey Shore Life
Latest News

Subscribe

SIGN UP FOR OUR NEWSLETTER

New Jersey Shore Life

Latest News

Latest News

New Jersey Shore Life

Latest News

Business Spotlight: Booktowne

Discover how a small town bookstore in Jersey Shore is thriving amidst the rise of online retailers.

Scott Hall

Scott Hall

Sep 5, 2025
Business Spotlight: Booktowne

BookTowne stands as a cherished hub for readers at 171 Main Street in Manasquan, NJ, offering a cozy escape just steps from the beach.

 

This family-run bookstore, established in 2007, draws both locals and Jersey Shore visitors with its carefully curated books spanning all ages, unique gifts, and inviting wooden shelves.

 

Owner Rita, a former educator, leads a passionate team known for personal recommendations that spark a love for reading.

 

BookTowne’s vibrant events—such as author visits, book clubs, and Story Time with Miss Jan every Wednesday—bring the community together and make literature come alive.

 

The shop partners with local schools and libraries, promoting literacy and education throughout Manasquan.

 

Open daily, BookTowne welcomes everyone to discover books, thoughtful gifts, and memorable experiences, proving itself an essential stop on the Jersey Shore.

Uncover Jersey Shore's Hidden Gems: Must-Do Activities in Every Seaside Haven

Unveiling hidden gems and top attractions along the legendary Jersey Shore - your ultimate guide awaits!

Scott Hall

Scott Hall

Sep 5, 2025
Uncover Jersey Shore's Hidden Gems: Must-Do Activities in Every Seaside Haven

The Jersey Shore blends lively boardwalks, historic towns, and peaceful natural escapes, offering something special for every visitor across Monmouth, Ocean, Atlantic, and Cape May counties.  

From the welcoming sands of Sandy Hook's Gunnison Beach to the revitalized buzz of Long Branch's rooftop lounges, beachgoers and explorers alike enjoy stunning views, cultural finds, and family fun.  

Monmouth Beach tempts with whimsical cafes, while Asbury Park's rock 'n' roll legacy shines beside the iconic boardwalk psychics.  

Ocean County delights families with hands-on aquariums, classic mini-golf, and surfing at Manasquan, while Long Beach Island features nostalgic amusement, quiet coves, and family-friendly parks.  

Atlantic County’s nightlife pulses with retro clubs in Atlantic City and quirky icons like Lucy the Elephant.  

Cape May County invites relaxation, from boutique shopping in Ocean City to wide Wildwoods beaches and Victorian tours of Cape May. Plan an itinerary and discover the Jersey Shore’s vibrant local charm at every stop.

Business Spotlight: Seawatch Coffee and Market - A Dream Realized

From Global Travels to Local Treasures: Brooke Herron's Journey to Seawatch Coffee and Market

Scott Hall

Scott Hall

Aug 10, 2025
Business Spotlight: Seawatch Coffee and Market - A Dream Realized

In downtown Manasquan, Seawatch Coffee and Market has quickly become a standout destination.

 

Founded by Brooke Herron, a former flight attendant, this inviting café reflects both her love of world cultures and the tight-knit Jersey Shore community.

 

Seawatch features an appealing mix of international goods alongside local New Jersey favorites, creating a marketplace that feels fresh yet familiar.

 

Herron's expertise in hospitality is evident, as every visit offers genuine, warm service that keeps customers coming back.

 

Situated steps from the beach, the shop’s relaxed atmosphere captures the spirit of summer and childhood vacations on the Shore.

 

Brooke’s success story inspires fellow dreamers—showing that with passion and perseverance, local businesses can truly thrive.

 

Seawatch Coffee and Market brings Manasquan a unique blend of global inspiration and beloved coastal charm.

Lifestyle Spotlight: Jenkinson's Boardwalk – A Timeless Jersey Shore Treasure

Experience the perfect blend of classic charm and modern entertainment at Jenkinson's Boardwalk in Point Pleasant Beach.

Scott Hall

Scott Hall

Aug 10, 2025
Lifestyle Spotlight: Jenkinson's Boardwalk – A Timeless Jersey Shore Treasure

Stepping onto Jenkinson’s Boardwalk in Point Pleasant Beach instantly evokes the spirit of summer adventures and timeless family memories.

 

This beloved Jersey Shore landmark blends nostalgic boardwalk ambiance with modern attractions for all ages.

 

Visitors revel in thrilling amusement rides, vibrant arcades, and the immersive Jenkinson’s Aquarium, which brings the marvels of marine life up close.

 

Relaxed afternoons unfold over mini-golf with sweeping ocean views, while diverse eateries,  from savory seafood to sweet treats-cater to every taste.

 

Jenkinson’s shines year-round, hosting lively special events like the festive Christmas in July celebration, ensuring the fun doesn’t end when summer does.

 

Excitement is building as a proposed $30 million redevelopment- featuring a hotel, new shops, and upscale apartments just blocks away, promises to boost local jobs and tax revenue.

 

For locals and visitors alike, Jenkinson’s Boardwalk is where coastal tradition and fresh possibility meet.

Canoe the Navesink! Red Bank’s Kid-Friendly Paddle Program Still Taking Sign-Ups

Navesink Maritime Heritage Association's River Rangers Program Offers Summer Adventures for Youth

Scott Hall

Scott Hall

Jul 11, 2025
Canoe the Navesink! Red Bank’s Kid-Friendly Paddle Program Still Taking Sign-Ups

Red Bank, NJ—The Navesink Maritime Heritage Association is welcoming sign-ups for its 21st annual River Rangers program, aimed at children aged 10 to 14.

 

This immersive, five-day summer experience invites kids to explore the Navesink and Swimming Rivers with activities such as canoeing, swimming, fishing, and seining.

 

Young participants will build boating skills, teamwork, and lasting friendships while deepening their respect for the local marine environment.

 

Sessions run weekly from Monday to Friday, 8:30 AM to 1:30 PM, between July 21 and August 8, supervised by experienced counselors for a safe, hands-on adventure.

 

The $300 fee includes all equipment and a commemorative T-shirt.

 

With limited availability, families are encouraged to register soon for a memorable summer on the water.

 

Celebrate City of Water Day at the 8th Annual Jamaica Bay Festival

Experience a day of free kayaking, live music, and family-friendly activities across Brooklyn and Queens

Scott Hall

Scott Hall

Jul 11, 2025
Celebrate City of Water Day at the 8th Annual Jamaica Bay Festival

Experience the 8th Annual Jamaica Bay Festival on Saturday, July 12, 2025, as New Yorkers come together to celebrate the stunning landscapes of Jamaica Bay. 

This free, family-friendly event coincides with City of Water Day, offering an array of unique activities that spotlight the city’s largest tidal estuary. 

Festivities stretch across Brooklyn and Queens, from Canarsie Pier and Floyd Bennett Field to the Jamaica Bay Wildlife Refuge, Shirley Chisholm State Park, and the Rockaway Peninsula. 

Join guided kayak rides, yoga on scenic rooftops, bird watching, live music, and art displays—all designed to connect neighbors with the bay’s vibrant ecosystem and culture. 


Catch the morning Kayak Parade by Sunset Cove, marvel at the FDNY spray boat, and discover endangered piping plovers at Breezy Point. 


Fishing lessons, free bike rentals, and water-safety clinics add even more excitement for every age
.

Supported by community partners and local sponsors, the festival invites everyone to reconnect with the city’s waterfront magic. 

 

New Jersey Shore Life

"Discover the Best of New Jersey Shore Life Today!"


© 2025 New Jersey Shore Life.

New Jersey Shore Life is your weekly guide to the people, places, and events shaping the Shore. From beach towns to boardwalks, we deliver local stories that matter - quick, clear, and straight from the coast.

© 2025 New Jersey Shore Life.