Business Spotlight: Booktowne
Discover how a small town bookstore in Jersey Shore is thriving amidst the rise of online retailers.

Scott Hall
Sep 5, 2025
BookTowne stands as a cherished hub for readers at 171 Main Street in Manasquan, NJ, offering a cozy escape just steps from the beach.
This family-run bookstore, established in 2007, draws both locals and Jersey Shore visitors with its carefully curated books spanning all ages, unique gifts, and inviting wooden shelves.
Owner Rita, a former educator, leads a passionate team known for personal recommendations that spark a love for reading.
BookTowne’s vibrant events—such as author visits, book clubs, and Story Time with Miss Jan every Wednesday—bring the community together and make literature come alive.
The shop partners with local schools and libraries, promoting literacy and education throughout Manasquan.
Open daily, BookTowne welcomes everyone to discover books, thoughtful gifts, and memorable experiences, proving itself an essential stop on the Jersey Shore.